That’s why, in 2013, then-Mayor Nutter’s administration developed a five-goal strategy, Shared Prosperity Philadelphia, through the Mayor’s Office of Community Empowerment & Opportunity (CEO). The plan, now overseen by the Kenney administration, seeks to engage all Philadelphians in increasing opportunities and improving the quality of life for low-income families and individuals.
We created a message strategy that led us to recommend the plan’s name—Shared Prosperity Philadelphia—and worked with Maskar Design to brand it. We put together a large-scale launch event at the Philadelphia Free Library that attracted attendees from the city, nonprofit, and business sectors (with coverage from The New York Times, The Associated Press, The Philadelphia Inquirer, The Philadelphia Daily News, WHYY, and Philadelphia Magazine). We also developed a strategic communications plan to guide CEO through the implementation of the plan and worked with the Office over the years to get the right message out, keeping Philadelphia at the forefront of the fight against poverty. Each year, we helped with a progress report and an annual summit.
We also created the name, A Running Start Philadelphia, for the plan’s early learning initiative. Today that brand name has been carried into the Health Department’s initiative for children: A Running Start Health.