Client

The School District of Philadelphia

Our Goal

Inspiring healthy choices and schools.

According to research, overall wellness, eating right, and staying active are crucial to student academic performance.

Services we provided
  • Messaging
  • Communications Strategy
  • Brand Building
  • Collateral Material
  • Media Relations

But in Philadelphia, where a 25% poverty rate ranks highest among the United States’ biggest cities, too many students and families face food insecurity and lack opportunities for regular physical activity. The result? Higher rates of absenteeism, behavioral problems, developmental delays, and lower grades and test scores.

The School District of Philadelphia’s SNAP-Ed Program has been working against these challenges since 1999. Formerly called “Eat. Right. Now.,” the grant-funded program is designed to educate, support, and inspire healthy choices and healthy schools in Philadelphia.

For the 2019-2020 school year, the initiative was eager to refresh its brand to reflect its expanded focus to address education and environmental change. Sage helped to rename and rebrand the program as “Eat Right Philly,” and partnered with WFGD to develop new collateral materials, including the Eat Right Philly Outcomes Report. We also worked to develop new messaging and strategies to tell key audiences about the expanded program, including a media launch event.